$20K Listing Presentation

Welcome to Captivate’s $20,000 Listing Presentation course—a guide to mastering the art of creating listings that not only justify their value but leave a lasting impression.

Why do we call it the $20,000 Listing Presentation? To remind us of the investment clients make when they hire an agent to sell their home. For many, $20,000 is just a portion of the commission. Think about the last time you spent that kind of money—you probably expected something extraordinary, something worth every dollar. Yet, broker fees and commissions rarely excite clients. Our goal is to change that.

When clients feel they’ve received exceptional value, they’re more likely to refer your services. So, let’s give them something to talk about: a listing service that’s worth every penny. A standout listing not only sells homes but also serves as your most visible marketing tool. Done right, it showcases the high-value expertise you bring to real estate, attracting more business. Done right, it leads to more listings. How would you like 3-4 new listings a month? Let me help you get there.

These techniques are accessible to any agent willing to learn, and they’re designed to elevate your listings to the level of expertise only the best in the business provide.  We leverage the latest real estate technologies to elevate our listing services—tools like AI-targeted marketing, virtual reality, drone videos, 3D tours, and social media advertising. These innovations aren’t just for tech-savvy newcomers; they’re essential for veteran agents looking to stay competitive in today’s evolving market. In fact, twenty-something Captivate agents who have completed this course are consistently outshining seasoned professionals by applying the advanced skills and knowledge they’ve gained here. Whether you’re just starting out or have years of experience, mastering these cutting-edge techniques is key to staying ahead and winning in today’s real estate landscape.

At Captivate, we believe the consistent delivery of exceptional listings is the most powerful marketing strategy for growing your real estate business. Get ready to captivate your clients and transform your business.

What’s included:

• A 1-hour Buyer Consultation Training Video and Audiobook, taught by Mike Anderson, broken down into easy-to-follow modules.
• A series of instructional videos and podcasts
• A Listing Presentation Slide Deck that you can customize with Canva.
• A 16-page Agent Services Brochure that you can customize and give to your leads and clients.
• A 25-page CapNotes Guidebook with a check list of buyer services, presentation notes, and the written course material.